Website ranking and positioning, also known as website search engine positioning, is the most important key to your site's success. In the following information you will find all the rules and tips you need to create web pages that consistanttly rank well in the search engines such as Google, Alta Vista, and any other search engine that use spiders to rank your site.

This information does not apply to places like Yahoo, DMOZ or any other directory. As I just mentioned, these are not search engines. They are directories! They are reviewed by people. Your success in the directories depends on your ability to pay and learn what pleases the editors of that directory. To find out more about directories you can go to my section on free website promotions by clicking here.

Right now however, we're talking about increasing your web site ranking. 

How do we do that?

The fact of the matter is that once you know the rules it is fairly easy to create pages that will consistantly create high web site positioning. However, website search engine positioning rules change faster than some people change their underwear. OK, maybe it's not that bad. But the rules that applied 3, 5 or 10 years ago are not the same rules that apply today.

I see a day coming very quickly that the only way you'll be able to even appear on the top search engines will be with $$$$$$. In fact the majority of them are like that today--right now! That's why I will focus on what works best with engines like Google. By following these rules you will be able to optimize your pages for the best website positioning whether you have to pay to get in, or not.

Website Ranking Rule #1- If you're not in the top 20 search results of the major search engines for the keywords that relate to your site then your site is basically invisible to the world.  

Website Ranking Rule #2 - The first thing to understand about website search engine positioning is that it works on a system of supply and demand.  Basically like every other business.  

Website Ranking Rule #3 - The first step to top 10 website positioning is to find the best "keywords" or "keyword phrases" for your site.   That's easy right? No! Keep reading...

Website Ranking Rule #4 - The best keywords are the closest related keywords to your site (or what you do) that have the least amount of competition (or number of pages that show up in the results) and have the highest amount of people searching that exact keyword or phrase. That was a real mouthful right? Please re-read this rule over and over until you understand that there are three factors involved here and they are all extremely important to great website positioning.

Website Ranking Rule #5 - The most obvious keywords are usually the BEST keywords to focus on for your site. NO, NO, NO!!! The most obvious keywords are usually the WORST keywords to focus on because everybody else is using them too!  For example, let's say that you are trying to promote a site on birds. The most obvious keyword is "bird" but when you enter a search on Google you get over 6,000,000 results. Good luck getting to the top of that list.

But if you focus on "pet bird" you only get 23,000 results. If you focus on "blue birds" you only get 13,000 results. That may still seem like a lot to you but actually these numbers are low and much easier to obtain great website positioning.

You may think that since low numbers of search results are good then maybe your keyword focus for your site should be "Jay's Bluebird Emporium." After all this keyword phrase brings up only 9 results. This train of thought would be incorrect because if you look closer at rule number 4, it also says "and have the highest amount of people searching that exact keyword or phrase."

The bottom line is that even though there are hardly any results for "Jay's Bluebird Emporium," there is even less people entering that key phrase for a search. In other words--"0".

But there are 11,110 searches per month for "pet bird" and 32,718 searches per month for "blue birds." What do you think would happen to your traffic count if your ranked in the top 3 results for these two key phrases? It would go through the roof! So, the key is to...

Website Ranking Rule #6 - Find the most effective key words or phrases for your site.

If you want to find out how to do this in detail you can go to my section on how to increase website traffic by clicking here. Or, if you are the type of person that would rather spend your time doing something else, you can find out more about hiring me to do it for you by clicking here.

Website Ranking Rule #7 - Design pages on your site that optimize your most effective keywords or phrases. To find out more about doing this you can visit my section on making a website by clicking here .

Website Ranking Rule #8 - Follow rules #1 through #7 to get in the top ten at Yahoo, Google (The best and most widely used search engine), MSN, All the Web, Alta Vista and Lycos. Submit your site very carefully to DMOZ and buy your way into the rest of the search engines.  

Following these eight web site ranking rules will go a long way towards placing your website in the top twenty results, for you targeted keywords, on most of the top search engines today.